Description

When does an operational issue—like a construction accident, tenant lawsuit, or community complaint—become a reputational crisis? And when it does, are you prepared to manage both the situation and the story?

This Crisis Communications seminar will equip you with the tools to identify, manage, and communicate effectively during a crisis. You'll gain a deep understanding of the key steps in crisis response, from initial assessment to resolution, ensuring you're prepared to handle any situation with confidence. 

Key topics include:

• Identifying a crisis that will require enhanced communications
• Meeting the five key expectations for a company in a crisis
• Limiting the risk of misinformation and developing impactful messages
• Prioritizing key audiences and creating the tools to reach them directly
• Navigating media relations — both traditional and social

The course will cover the expectations for a company's media response during a crisis, blending operational actions with strategic communications to maintain the trust of your key audiences. Real-world case studies from across the real estate sector—permitting, development, construction, and operations—will ground the lessons in practical application.

Instructor

• Diana Pisciotta, President of Denterlein 

NOTE: For a refund to be issued, cancellations must be received by 5:00pm on Tuesday, September 30th. For questions, please contact Linda Chateauneuf at chateauneuf@naiopma.org.